Services
Content Creation
Blog Post Writing
Brand Audit
Case Study Curation
Content Calendar Planning Across Channels
Content Strategy Development
Content Style Guide Creation and Maintenance
Executive Bio Curation
Executive Ghostwriting
Founder and Executive Letters and Speeches
Integrated Campaign Messaging Strategy
Internal and External Newsletter Writing and Design
Internal Communication Coaching with Executive Teams
Mission and Vision Statement Curation
AEO/SEO Strategy
Social Media Audit
Social Media Calendar Creation
Website Writing
White Paper Curation
Events
Brand Ambassador Program Support and On-Site Representation
Check-In Flow and Guest Experience Support
Ideation and Creative Brainstorming
Listing and Calendar Placement
Marketing Strategy and Promotion
Media Outreach and Press Strategy
On-Site Media and Press Support
Post-Event Media Follow-Up and Coverage Recaps
Post-Mortem Reporting and Strategy Debriefs
Press Preview and Influencer Hosting Coordination
Sponsorship Deck Strategy and Creation
Speaker Talking Points and Remarks
Swag and Gifting Strategy, Sourcing, and Procurement
Vendor and Partner Coordination (as related to communications)
Public Relations
Brand or Product Spokesperson
Communication Audit
Competitor Media Analysis and Positioning
Crisis Communication Strategy
DEI Communication Strategy
Earned Media Outreach
Media Monitoring and Coverage Analysis
Media Training
Narrative and Message Positioning Strategy
News Cycle Monitoring and Rapid Response Strategy
Press Release Creation and Distribution
Press Pitch Development and Outreach
Reputation Management
Speech Writing
Stakeholder and Partner Communications
Trade Show and Event Management
Trend Forecasting and Cultural Insights
Visibility Strategy and Thought Leadership Placement
Let’s Work Together!
Results
Ripple Reads is a monthly book club that helps families have meaningful, age-appropriate conversations about justice and race. Ripple Reads sought to execute a strategic one-month long public relations campaign for traditional earned-media outreach. I crafted a press release and pitched the non-profit’s launch to local and national media. I significantly increased the organization’s media footprint and established a notable partnership with Motherly.
Squadhelp is the world’s largest platform for naming and branding, helping to build more than 25,000 brands and develop 6 million unique name ideas. I currently ghostwrite articles that have been featured in publications that include Entrepreneur, Crunchbase, and Hubspot. Additionally, I consult on Public Relations strategies on an as-needed basis.
Austin-based startup Verts Mediterranean Grill sought to secure national press that could be added to their investor presentations and pitch decks. I crafted compelling entrepreneurial and growth angles for media as well as pitched the founders as thought-leaders in their industry. Results include securing the CEO on the cover of QSR magazine, positioning the Co-founder as one Forbes 30 Under 30, and earning a prominent feature in Fortune magazine.
Tech startup ShiftMobility sought to enhance their media footprint in order to secure a Wikipedia page, of which they needed seven articles for a page to publish without flags. I crafted angles around the launch of ShiftMobility’s app, fundraising efforts, and CEO, a longtime former Oracle executive, and pitched to relevant media outlets. Results include securing The Wall Street Journal, Fortune, and Success Magazine.